Qualcomm VP States Samsung Loss Not A Big Issue; Company Can Ship Handsets Like Blockbusters

With Samsung choosing to leave backside traditional SoC partner Qualcomm for the processor on the Milky way S6 this yr, ane would expect folks over at the chipmaker to exist quite displeased with the Americans. Simply that doesn't seem to be the case every bit the visitor's VP Marketing, Tim McDonough has spoken up with Trusted Reviews on the issue and provided his opinion on the affair.

Qualcomm VP Makes Clear That Company Relations With Partners Are Not Based On A Single Device

While neither company has confirmed that information technology is indeed Samsung who is the large, 'unnamed' customer not going to use Snapdragon fries in its flagship, it is mostly believed to be and so. Qualcomm seems to be playing information technology cool with McDonough's statements today. Commenting on the loss, the VP says that,
"We don't win every handset design with every OEM and that's normal for us" "Our relationships with those customers are not defined past a unmarried handset, he goes on to add together, which suggests that despite skipping on Qualcomm this time, the relations between the two giants are non frosty at all.

This is highly likely to be the actual instance besides, since Samsung is yet to produce Exynos fries for its devices on such a large scale equally the Milky way S6 is to exist produced. Non only will the device be Samsung's chance to prove its mettle on the design and features stage, just also it will end up showing the states how much ascendancy the Korean giant really has when it comes to manufacturing. Going on to further comment on potential reasons for the severed ties, McDonough states, ""If y'all miss the timing window for a particular handset or the timing window for a particular customer, or you take as well long going from geography to geography rolling it out, that can be a make or break thing for them,"

He likewise doesn't sound very optimistic when it comes to OEM's manufacturing their ain SoCs. "It's a competitive market and people have to cull their path – such as exercise they vertically integrate. "Some people have done that in the past and it's had varying degrees of success depending on who has tried to practise it, some people accept succeeded, some people have failed." Truthful to form, he then goes on to add Qualcomm'southward strengths in the chipmaking business organisation, despite the company's shortcomings with the octa-core Snapdragon 810 this year.

"The advantages of our approach is very often scale, and scale translates to benefit in a few ways. One of the benefits of our scale is that nosotros have our modem qualified across a broad range of vendors and across all of the carriers." Qualcomm's besides pretty confident in its exisitng customers, every bit McDonough concludes by remarking that, We are proud of our products simply we have a reasonable sense of humility and realise you don't win every one all of the time. That's normal. If you plan for having 100 per cent of everything, you lot're going to exist wrong very oft."